Photography is not a single phenomenon, and aesthetic perception is not universal.
The Photo Cultures projects uses methods from visual arts, computer vision, and machine learning to compare visual activity of Instagram images at different locations in 3 continents.
Culture: characterizes behaviors, beliefs or artifacts of a group of individuals in a particular time period and location(s).
Photo Culture. Artistic movement within the “photography” phenomenon, with its own set of distinct aesthetic rules and defining mechanisms. Examples of photo cultures include the “New Vision” European photography in late 20s, the socially conscious photography practiced in New York in the 30s, or the snapshot-style fashion photography popular in the 90s.
Can we find photo cultures in online photo sharing platforms such as Instagram?
Thanks to the diversity of the technology used, we discover the essence of photo cultures and present findings about their typical stylistic attributes, stereotypical subjects and aesthetic uniqueness of online photo cultures around the world. A new visualization method specifically tailored for photo culture studies allows qualitative studies of aesthetics around the world. And technical essays explain the scientific work behind all this.